Sportreact Privacy Policy

Last Updated: February 2025

0. INTRODUCTION

This document aims to provide you with clear and precise information about the personal data we
collect and process when you visit our website, use our app or purchase our equipment.
The Privacy Notice outlines the types of your personal data we collect, the purposes for which we use it,
the legal bases for doing so, the retention periods, who we share it with, and how you can exercise your
rights related to such processing.

1. DATA CONTROLLER

Sportreact is a start-up company providing a unique reactive agility testing system, headquartered in
Zagreb, Croatia with two showrooms in the U.S. (LA, California; Chicago, Illinois).

Company data:
sportreact d.o.o.
Avenija Dubrovnik 15, Zagreb
OIB:74074278578
Data protection officer: dpo@sportreact.com 

2. DATA PROCESSING

Purposes, types of data, the legal basis & data processors

PROFILE & TRAINING DATA

User registration and Profile editing

Data necessary to create and edit a Sportreact profile.

● Type of data: Name and Last name, E-mail address, Date of birth, Profile category (Athlete or
Trainer), Profile description (about), Country, Sex, Date of birth, Sport(s), Years of experience,
Height, Weight, Number of Trainings (for Athletes), Number of trainees (for Trainers)
● Legal basis: Necessary for the performance of the contract

Preparation and Execution of Activity

Data required for creating teams, designing exercises, sharing them, and executing Activity.

● Type of data: user ID, team ID, team owner ID, Activity results, picture of the exercise
(when creating a new one)
● Legal basis: Necessary for the performance of the contract

Activity results analysis and comparison

Data necessary for comparison of activity results (personal and team best, the normative),
aggregation of completed Activity by days/months or by types of training, and creation of
Leaderboards.

● Type of data: Athlete ID, Trainer ID, Team ID, Activity results, Name and Last Name
(Athlete)
● Legal basis: Necessary for the performance of the contract

Community hub

Data necessary for the public sharing of workouts and aggregation of Public Workouts on the user
profile.

● Type of data: user ID, Name and Last Name, user photo, photo and video of the workout
● Legal basis: Necessary for the performance of the contract

EQUIPMENT & PAYMENTS

Purchase of Equipment

Data necessary for the sale and the delivery of Sportreact equipment.

● Type of data: Name and Last Name, Phone Number, Delivery Address, Mail Address, Payment
Data
● Legal basis: Necessary for the performance of the contract
● Data processors: We use Stripe as our data processor to securely handle payment processing.

Subscription and Microtransactions

Data necessary for microtransactions and subscription payment.

● Type of data: Name and Last Name, Payment method (Google Play, Apple App Store, Stripe)
● Legal basis: Necessary for the performance of the contract
● Data processors: We use Stripe, Google Play and Apple Store as our data processors to securely
handle payment processing.

SALES & MARKETING

Chat form and contact form - website

Data necessary for using the chat form and contact form
● Type of data: E-mail Address
● Legal basis: Necessary for the performance of the contract
● Data processors: Wix, Hubspot, Attributer

Book a demo

Data necessary for booking an online walkthrough of the app

● Type of data: Name and surname, email, reason for inquiry (optional), phone number (optional).
● Legal basis: Necessary for the performance of the contract
● Data processors: Calendly

Lead Advertising

Lead advertising is used to connect with potential customers by collecting their contact information
through integrated forms on Meta and Google platforms.

● Type of data: Name and Last Name, E-mail Address, email, occupation, Website that referred
the user to the form, ad they clicked on.
● Legal basis: Legitimate interest

Sportreact Newsletter

We offer a newsletter for those who subscribe through the website form and an additional exclusive
newsletter for all customers to keep them updated on the latest product features and app news.

● Type of data: Name and Last Name, E-mail Address
● Legal basis: Consent for website subscriptions / Legitimate interest for existing customers
● Data processors: Wix, Hubspot

ANALYTICS

App analytics

We use Google’s app analytics services to collect, analyze, and visualize data for improving app
performance, understanding user behavior, and making data-driven decisions.

● Type of data: user ID, in-app actions
● Legal basis: Consent
● Data processors: Google

Web analytics

Analyzing website traffic to improve user experience by tracking website usage patterns and behavior.

● Type of data: Location, IP Address, on-web actions
● Legal basis: Consent
● Data processors: Google

3. TRANSFERS TO A THIRD COUNTRY

To provide high quality service, Sportreact uses software programs that may transfer your personal data
to the U.S for the following purposes:

● purchase of equipment (Stripe)
● microtransactions and subscriptions (Stripe, Google Play, Apple pay),
● Chat form & contact form on the website (Wix, Hubspot, Attributer)
● booking a demo (Calendly),
● newsletters (Wix, Hubspot).
● app & website analytics (Google, Wix)
● lead advertising (Wix, Meta, Google, Attributer)

To ensure the lawful transfer of personal data to the U.S., Sportreact relies on the European
Commissions Standard Contractual Clauses (“SCCs”) along with supplementary measures. These
mechanisms help ensure that your data is protected in compliance with European data protection
standards.

4. DATA RETENTION

We retain user data only as long as necessary to provide our services and comply with legal
requirements:

● Account Deletion: When a user deletes their account, all associated data is permanently
deleted. Inactive accounts are automatically deleted after 5 years. Web server backups may
retain deleted data for up to 10 days.
● Newsletter Subscribers: Users who unsubscribe are immediately removed from our database.
Inactive subscribers are automatically deleted after 5 years.
● Leads: We store data from potential customers (e.g., contact forms, demo requests, event sign-
ups) for up to 2 years to provide relevant follow-ups. If there is no further engagement, the data
is deleted.
● Web & app analytics: Analytics data related to website and app usage is retained for a
maximum of 14 months.
● Invoices: Invoices for purchased equipment are retained for 11 years to meet legal obligations.

5. DATA SUBJECTS’ RIGHTS

Sportreact users have the opportunity to exercise the right to:

● Access to personal data
● Correction of incorrect data
● Deleting personal data
● Restriction of processing
● Data portability
● Objecting to the processing of personal data

You can request the exercise of rights:

● Access and correction of incorrect data can be partially achieved through the online interface of
the user account
● The deletion of personal data related to your account can be done entirely through the online
interface - by deleting your account
● by sending an email to our data protection officer: dpo@sportreact.com
● by sending a request to the physical address: Avenija Dubrovnik 15, 10 000 Zagreb

We respond to all requests within the legal deadline of thirty days.

Objections to specific processing can be sent to the supervisory authority for the protection of personal
data: Agency for the Protection of Personal Data (AZOP), at the address: Ulica grada Vukovara 54, 10
000 Zagreb; email address: azop@azop.hr